In December 2019, after months of rumors and outlandish theories regarding the release date, he released the track “Futsal Shuffle 2020,” once again using the most effective weapon in his arsenal: Instagram dance videos. He knew that fans love it when rappers complain about their contractual woes and deliberately lied to the world to buy himself a potentially endless creative gestation period. In April, a collaborator revealed that Uzi had created 11 different versions of the album. He went on to release two decent singles and continuously tinker with his project. With Jay Z’s history of suffocating his artists, this move was akin to being annoyed that your hotel stopped serving breakfast at 10:30 a.m.
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He never acknowledged this, and continued his “ Free Uzi” campaign, eventually signing to Roc Nation. He described strife with his then-label Generation Now, which announced shortly afterward that Uzi had the power to release his album whenever he wanted. In the first weeks of 2019, Uzi announced his retirement from music, and fans had a collective mental breakdown. When he announced the album was finished in December, however, this era of good feelings was replaced by the psychologically grueling waiting period. The excitement for an album that invoked the legal wrath of a suicide cult was, of course, high. He announced the album in July 2018, posted a cult-themed cover art a few days later and subsequently released “New Patek” - the presumed lead single of the album - in perhaps the most iconic dance video ever posted on Instagram. In what may be the most ingenious album rollout of all time, Lil Uzi Vert fully developed the legend and legacy of “Eternal Atake” before anyone even heard it.
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He created controversy, controlled it and ultimately used it purely to his advantage.
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After announcing and promptly disregarding multiple release dates, Lil Uzi Vert finally released his sophomore album “Eternal Atake.” Since announcing the project almost two years ago, Uzi has tortured his fanbase by systematically provoking hype, dashing it and placing the blame on his label. He gives an energetic performance over the synth swells and 808 rattle of “Wassup” with Future, and lets 21 Savage take the lead on the Pi’erre Bourne-produced “Yessirskiii.” Young Thug comes through twice, embracing Uzi’s return on the bubblegum trap of “Got the Guap” and then linking with Gunna for the club-crushing “Strawberry Peels.” Closing out the side is the uplifting “Leaders” with NAV, a fitting endpiece from one of his most vocally supportive friends.It’s here. Loaded with features by predominantly Atlanta-based rap all-stars, this bonus offering represents a windfall for Uzi’s base while contrasting with the largely guest-free original version. Not to be outdone, for the deluxe edition of* * Eternal Atake he appends an entire new album dubbed LUV vs. An obvious influence on Uzi’s discography, Chief Keef provides the woozy beat for “Chrome Heart Tags,” reminding that there are levels to Uzi’s artistry. He imbues the post-EDM aesthetic of “Celebration Station” and the video-game trap of “Silly Watch” alike with speedy, free-associative verses that run from gun talk to sexual exploits. Without relying on showy features-save for one memorable duet with Syd on the otherworldly “Urgency”-Uzi does more than most of those who’ve jacked his style in the interim. With the wait finally over, the patient listenership that made do with running back 2017’s Luv Is Rage 2 again and again can take in his glittering opus. For nearly two years, fans eagerly anticipated the release of Eternal Atake, a maddeningly delayed project whose legend grew while tragedy befell some of the Philadelphia native’s emo rap peers, including Lil Peep and XXXTENTACION. One of the most heralded hip-hop artists of his generation, Lil Uzi Vert built no small part of his well-deserved reputation off of the promise of a record nobody had heard.